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Core values:
- Be who you want to be

- Include people and be yourself

- Kindness and a smile goes a long way - and is free!

A strategic, creative and inclusive UX/UI Designer with a pedagogic background

Madeleine Hedin

Madeleine always does her best, is receptive to feedback, and is eager to learn and develop as much as possible. As a designer, she is thorough, proactive, empathetic, and solution-oriented. She works well both independently and in a team.

Boris K - Senior UX Designer

Living the dream

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Why me? Because I am 110% in to design, since this has been a dream of mine since I was a young girl. Like Monica in Friends said: "Let me prove it to you."

Why me?

What do you get? A designer with high empathy, a positive mindset and the ability to adjust quickly. I am thorough but fast. I learn very quickly and use the information from UX research to create the most user centered MVP:s, that also meet the business goals. 

What do you get?

Inclusion and accessibility is something I strongly believe in and I am a very strategic, creative and inclusive designer. I think communication and collaboration are keys to success and I can contribute with my pedagogic skills as well as my perspective on diversity and inclusion. 

Core skills

Noxit Case Study:
Add Private Board

The users of Noxit was requesting a spot in the system where they could add documentation that wasn't visible to the entire company, such as Performance Review for the employees. 

I designed the flow for this user need, called "Add Private Board".

EdAider Case Study:  Accommodations

A designer colleague and I created a user-centered solution based on research insights we gathered from interviews with real users. We did research, ideated, prototyped and tested our solutions until we implemented an MVP that served the purpose of user needs and business goals.

Noxit (Coming soon!)

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UX research: Product Led Growth Onboarding

Noxit needed a seamless onboarding that potential customer could do without a sales conversation with the Sales people at Noxit. A design colleague and I conducted research on onboarding processes and created a customer journey that gave the management really great insights about user needs.

Contact me

I would love to get in touch!

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